READERS VIEWS POINT ON COOKIE CONSENT AND WHY IT IS TRENDING ON SOCIAL MEDIA

Readers Views Point on Cookie Consent and Why it is Trending on Social Media

Readers Views Point on Cookie Consent and Why it is Trending on Social Media

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Meet TruConsent: India’s Truly Unified Privacy Suite


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Created specifically for the DPDPA. Ready for a Billion Digital Lives.

Following extensive development, field testing, and regulatory vetting, we’re excited to unveil TruConsent — India’s first truly unified privacy suite.

While most global tools retrofit for Indian compliance, TruConsent was designed with India’s legal framework in mind — not just to meet surface-level compliance, but to foster digital trust at scale.

Why the Timing Is Critical


After 23 years and 5 legislative attempts, India finally passed the Digital Personal Data Protection Act (DPDPA) on 11th August 2023. Yet, the law is still awaiting enforcement, with the Data Protection Board of India (DPBI) yet to be constituted.

India remains the only major economy without an enforced data protection law, despite having one of the world’s largest online populations. This gap in enforcement creates urgent demand for trustworthy, compliant solutions.

Businesses can’t afford disjointed compliance strategies. They need a comprehensive, India-built platform that aligns with the rights-based framework embedded in the Act.

TruConsent meets that moment.

What’s Inside the Suite?


Full feature breakdown at TruConsent.io/features

TruConsent isn’t just another cookie banner tool. It’s a modular, compliance-ready platform that covers every critical compliance element:

Granular Consent Management
Set up multilingual consent flows, expiration rules, and opt-out options — in up to 22 languages.

Data Principal Rights Center
Empower users with a portal to submit and monitor their rights requests for access, correction, erasure, portability, and objection.

Breach Management
Record, classify, and respond to incidents — including escalation pathways aligned with DPDPA protocols.

Grievance Redressal
Auto-track the 7-day timeline. Route issues to designated officers. Keep auditable records of all correspondence.

Nomination Management
Enable compliance with nomination provisions by allowing data principals to nominate trusted individuals.

Audit-Ready Activity Logs
Immutable, time-stamped logs across every action — aligned with principles of transparency and accountability.

DPIA & Assessment Engine
Self-assess risks tied to data processing, third-party integrations and data exports — automatically benchmarked against compliance standards.

Built for Builders: Fast Integration, Future-Safe Architecture


Whether you're a fintech, health-tech, or large enterprise, TruConsent offers:

• Plug-and-play APIs and NPM packages
• Multi-tenant design for consent interoperability
• Separation of PII and hashed identifiers for privacy-first linkage
• Pre-mapped controls for upcoming regulatory audits

Why TruConsent Stands Out


? India-first. Not GDPR-rehashed
? Covers the full compliance journey, not just consent capture
? Designed to support Significant Data Fiduciaries as well as MSMEs
? Modular. Scalable. Built for both speed and scrutiny

What’s Next for India’s Privacy Landscape


India has long anticipated a comprehensive privacy law — but waiting time is over. In an era of mounting concerns over data misuse, winning trust is the new growth engine.

Businesses that take proactive steps in consent DPDPA Consent and rights management will not just meet legal standards — they will lead.

With TruConsent, we’re not just offering a product. We’re building a movement — toward transparency, accountability, and data dignity for a billion digital citizens.

Want to know more? Visit us at https://truconsent.io, read expert updates on our Privacy Blog, or reach out at sales@truconsent.io.

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